HARO (Help a Reporter Out)
Most of you are probably familiar with traditional press releases and their ability to send extra traffic to your website.
However, today I’d like to tell you about one of the most powerful ways to get free press without using traditional press releases. It’s a site called HelpAReporter.com. Also known as HARO (Help a Reporter Out).
HelpAReporter.com is one of the best tools online for getting free press. HARO has landed people in The Wall Street Journal, The New York Times, Forbes, Good Morning America, CNN, Forbes, StartupNation, MarketWatch.com, coverage on nationally syndicated radio shows, and much, much more!
Here’s how it works…
Essentially, HARO is a mailing list that connects journalist to experts who can help them with their stories.
If a journalist is working on a story about online business owners who have left their jobs to start an online business, they’ll send out some information on HARO about the types of people they’d like to interview.
If you feel that you’d be a good fit for the story, then you would then contact those reporters directly via email.
Each day, HARO will send you up to 3 emails containing anywhere from 2-10 press queries per email. You can then respond to any queries that are targeted within your market.
This free service actually started out as a group on Facebook called “If I can help a reporter out, I will.” However, it got so big that the owner (Peter Shankman) decided to start sending the enquires by email. They now
have over 100,000 members getting free PR leads. You can sign up yourself at http://www.helpareporter.com
HARO is one of the best ways to get connected with journalists who are actively seeking your insights and input for media stories.